Discovering your customers wants and needs can reaffirm your beliefs about your business or can change the way you think about your business model. Online surveys can be used to gather general information, statistical responses and opinions that will change the way you interact with your customers. It is essential to create a survey with open and closed responses that meet the required brief to reach a volume based result. Incentive's to complete a survey with a prize draw or discount voucher will always increase your response rate.